Service design study on culture and heritage — A team of designers including Amina Ziane, Anna Kulikova, Clemence Gueidan, Rosalie Godefroy and myself conducted a study on the culture & heritage theme for over a week. Throughout our work, we have applied the design thinking methodology, using various tools such as brainstorming, user interviews, subject matter experts interviews…

…and telling a fishing story — Designers Rose Diquero, July De Jesus, Morganne Lecouffe and myself worked for over a week with a store owner on the revamp of his e-commerce site. Our aim was to boost his sales and help maintain his activity in times of crisis. BUSINESS ANALYSIS Market analysis User research shattered some stereotypes on fishing. Contrary…

* Google denies all responsibility. Use wisely or you might lose your job. — In this article, I present a case study of how I designed a new google maps feature using the design thinking methodology. COMPETITIVE ANALYSIS Google maps is unmistakably the web mapping service market leader. The app is used by over 1 billion people worldwide every month ! Secondary research on Google maps…